New awareness campaign against domestic violence: The Home Catalog
APAV has launched a new awareness campaign on domestic violence. The campaign was developed by the agency FCB Lisbon in the form of a catalog.
The catalog is called "Home" and seems, at first glance, a furniture album. But it is, in fact, a catalog to wake awareness against domestic violence.
The catalog includes true stories, translated into statistics of violence in a domestic environment in Portugal in 2014. Domestic violence is a cross problem that primarily affects women, but also men, children and elderly people.
"Our home reflects who we are."